AB 테스트 추천 도서 : Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing 쿠팡
통계적 지식 뿐 아니라 실제 적용에서 고민해야할 문제들에 대한 상세한 설명이 있다.
https://reflectivedata.com/comprehensive-guide-to-statistics-in-a-b-testing/
https://www.slideshare.net/cojette/ab-150118831
https://onlinemix.tistory.com/entry/significant-result-from-ab-testing
https://cxl.com/blog/ab-testing-guide/
https://hbr.org/2017/06/a-refresher-on-ab-testing
Bayesian
https://is.muni.cz/th/wt0tu/Humaj-thesis.pdf
https://brunch.co.kr/@gimmesilver/15
VWO_SmartStats_technical_whitepaper
Sample size calculation for two independent Groups
https://www.evanmiller.org/ab-testing/
MAB
http://sanghyukchun.github.io/96/
https://kw94.tistory.com/49
https://sumniya.tistory.com/9