Differences

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--- marketing:digital_marketing [2020/02/29 06:12] – ↷ Page moved from blog:marketing:digital_marketing to marketing:digital_marketing prgram
+++ marketing:digital_marketing [2025/07/07 14:12] (current) – external edit 127.0.0.1
@@ Line 1: / Line 1: @@
 ====== Digital Marketing ======
+[[marketing:google_analytics_mistakes]]
+[[trivia:tips:easy_typomotion_video|]]
 {{tag>marketing 온라인마케팅 분석 디지털마케팅}}
 ==== Google Analytics ====
+=== GA4 ===
+  * 향상된 측정 Enhanced measurement
+    * Measuring:Page views,Scrolls,Outbound clicks,Site search,Video engagement,File downloads,Form interactions
+    * 설정 > Data Stream
+  *
 === 캠페인 URL설정 ===
@@ Line 70: / Line 80: @@
   * Mixed Content Error : base href 를 https 로 바꿔줘야 함 [[https://stackoverflow.com/questions/32976110/mixed-content-error-google-tag-manager|link]]
   * container size limit : 200KB (100~150 tags?) [[http://limit to the container size for Google Tag Manager, which is 200KB.|link]]
+  * There are currently no debuggable Google tags at that address. Please verify that:
+    * 팝업 차단 풀어보기
 ==== Naver Ads. ====
@@ Line 85: / Line 98: @@
 ※ "JSON format string" : JSON 형식을 string (=with quotation) 으로 전달해 주어야 함
-python> uri = "/stats" method = 'GET' param = {'id':'cmp-a001-01-00000000#######', 'fields': '["cpc","ctr"]', 'timeRange':'{"since":"2019-04-20","until":"2019-04-22"}'} r = requests.get(BASE_URL + uri, params=param, headers=get_header(method, uri, API_KEY, SECRET_KEY, CUSTOMER_ID)) print(r.url) print("response status_code = {}".format(r.status_code)) print("response body = {}".format(r.json()))
+<code python>
+uri = "/stats"
+method = 'GET'
+param = {'id':'cmp-a001-01-00000000#######', 'fields': '["cpc","ctr"]', 'timeRange':'{"since":"2019-04-20","until":"2019-04-22"}'}
+r = requests.get(BASE_URL + uri, params=param, headers=get_header(method, uri, API_KEY, SECRET_KEY, CUSTOMER_ID))
+print(r.url)
+print("response status_code = {}".format(r.status_code))
+print("response body = {}".format(r.json()))
+</code>
   *  [[https://github.com/naver/searchad-apidoc/issues/144|Master report, stat report 차이]]
@@ Line 98: / Line 119: @@
   * Form 에서 연락처 정규식 검사하기 ([[https://thereclub.tistory.com/3|참고]])
+    * Pardot에서는 메일만 체크하고, 연락처는 검사하지 않음
-  * Pardot에서는 메일만 체크하고, 연락처는 검사하지 않음
+<code javascript>
+$(".submit").click(function () {
-javascript> $(".submit").click(function () { p = $("#552572_77313pi_552572_77313")[0].value; // form의 연락처 input의 id/class 이름 p = p.split('-').join(''); var regPhone = /^((01[1|6|7|8|9])[1-9]+[0-9]{6,7})|(010[1-9][0-9]{7})$/; if( !regPhone.test(p) ) { alert("쿠폰 발송을 위해 정확한 '휴대폰' 번호가 필요합니다"); return false; // click 이벤트 전달을 중지함 } });
+  p = $("#552572_77313pi_552572_77313")[0].value;
+                                // form의 연락처 input의 id/class 이름
+  p = p.split('-').join('');
+  var regPhone = /^((01[1|6|7|8|9])[1-9]+[0-9]{6,7})|(010[1-9][0-9]{7})$/;
+  if( !regPhone.test(p) ) {
+    alert("쿠폰 발송을 위해 정확한 '휴대폰' 번호가 필요합니다");
+    return false; // click 이벤트 전달을 중지함
+  }
+});
+</code>
 ==== Google Adsense ====
   * 크기 제한하기 https://support.google.com/adsense/answer/9183363