marketing:digital_marketing

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marketing:digital_marketing [2020/03/25 10:22] – [Salesforce.com Pardot] prgrammarketing:digital_marketing [2025/07/07 14:12] (current) – external edit 127.0.0.1
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 [[marketing:google_analytics_mistakes]] [[marketing:google_analytics_mistakes]]
 +[[trivia:tips:easy_typomotion_video|]]
  
 {{tag>marketing 온라인마케팅 분석 디지털마케팅}} {{tag>marketing 온라인마케팅 분석 디지털마케팅}}
  
 ==== Google Analytics ==== ==== Google Analytics ====
 +
 +
 +=== GA4 ===
 +  * 향상된 측정 Enhanced measurement
 +    * Measuring:Page views,Scrolls,Outbound clicks,Site search,Video engagement,File downloads,Form interactions
 +    * 설정 > Data Stream
 +  * 
  
 === 캠페인 URL설정 === === 캠페인 URL설정 ===
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   * Mixed Content Error : base href 를 https 로 바꿔줘야 함 [[https://stackoverflow.com/questions/32976110/mixed-content-error-google-tag-manager|link]]   * Mixed Content Error : base href 를 https 로 바꿔줘야 함 [[https://stackoverflow.com/questions/32976110/mixed-content-error-google-tag-manager|link]]
   * container size limit : 200KB (100~150 tags?) [[http://limit to the container size for Google Tag Manager, which is 200KB.|link]]   * container size limit : 200KB (100~150 tags?) [[http://limit to the container size for Google Tag Manager, which is 200KB.|link]]
 +
 +  * There are currently no debuggable Google tags at that address. Please verify that:
 +    * 팝업 차단 풀어보기
  
 ==== Naver Ads. ==== ==== Naver Ads. ====
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 ※ "JSON format string" : JSON 형식을 string (=with quotation) 으로 전달해 주어야 함 ※ "JSON format string" : JSON 형식을 string (=with quotation) 으로 전달해 주어야 함
  
-python> uri = "/stats" method = 'GET' param = {'id':'cmp-a001-01-00000000#######', 'fields': '["cpc","ctr"]', 'timeRange':'{"since":"2019-04-20","until":"2019-04-22"}'} r = requests.get(BASE_URL + uri, params=param, headers=get_header(method, uri, API_KEY, SECRET_KEY, CUSTOMER_ID)) print(r.url) print("response status_code = {}".format(r.status_code)) print("response body = {}".format(r.json()))+<code python>  
 +uri = "/stats"  
 +method = 'GET'  
 +param = {'id':'cmp-a001-01-00000000#######', 'fields': '["cpc","ctr"]', 'timeRange':'{"since":"2019-04-20","until":"2019-04-22"}' 
 +r = requests.get(BASE_URL + uri, params=param, headers=get_header(method, uri, API_KEY, SECRET_KEY, CUSTOMER_ID))  
 +print(r.url)  
 +print("response status_code = {}".format(r.status_code))  
 +print("response body = {}".format(r.json())) 
 +</code>
  
   *  [[https://github.com/naver/searchad-apidoc/issues/144|Master report, stat report 차이]]   *  [[https://github.com/naver/searchad-apidoc/issues/144|Master report, stat report 차이]]
  • Last modified: 2025/07/07 14:12