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marketing:digital_marketing [2020/02/29 15:12] prgram ↷ Page moved from blog:marketing:digital_marketing to marketing:digital_marketing |
marketing:digital_marketing [2023/03/24 20:40] (current) prgram [Google Tag Manager] |
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====== Digital Marketing ====== | ====== Digital Marketing ====== | ||
+ | |||
+ | [[marketing:google_analytics_mistakes]] | ||
+ | [[trivia:tips:easy_typomotion_video|]] | ||
{{tag>marketing 온라인마케팅 분석 디지털마케팅}} | {{tag>marketing 온라인마케팅 분석 디지털마케팅}} | ||
==== Google Analytics ==== | ==== Google Analytics ==== | ||
+ | |||
+ | |||
+ | === GA4 === | ||
+ | * 향상된 측정 Enhanced measurement | ||
+ | * Measuring:Page views,Scrolls,Outbound clicks,Site search,Video engagement,File downloads,Form interactions | ||
+ | * 설정 > Data Stream | ||
+ | * | ||
=== 캠페인 URL설정 === | === 캠페인 URL설정 === | ||
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* Mixed Content Error : base href 를 https 로 바꿔줘야 함 [[https://stackoverflow.com/questions/32976110/mixed-content-error-google-tag-manager|link]] | * Mixed Content Error : base href 를 https 로 바꿔줘야 함 [[https://stackoverflow.com/questions/32976110/mixed-content-error-google-tag-manager|link]] | ||
* container size limit : 200KB (100~150 tags?) [[http://limit to the container size for Google Tag Manager, which is 200KB.|link]] | * container size limit : 200KB (100~150 tags?) [[http://limit to the container size for Google Tag Manager, which is 200KB.|link]] | ||
+ | |||
+ | * There are currently no debuggable Google tags at that address. Please verify that: | ||
+ | * 팝업 차단 풀어보기 | ||
==== Naver Ads. ==== | ==== Naver Ads. ==== | ||
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※ "JSON format string" : JSON 형식을 string (=with quotation) 으로 전달해 주어야 함 | ※ "JSON format string" : JSON 형식을 string (=with quotation) 으로 전달해 주어야 함 | ||
- | python> uri = "/stats" method = 'GET' param = {'id':'cmp-a001-01-00000000#######', 'fields': '["cpc","ctr"]', 'timeRange':'{"since":"2019-04-20","until":"2019-04-22"}'} r = requests.get(BASE_URL + uri, params=param, headers=get_header(method, uri, API_KEY, SECRET_KEY, CUSTOMER_ID)) print(r.url) print("response status_code = {}".format(r.status_code)) print("response body = {}".format(r.json())) | + | <code python> |
+ | uri = "/stats" | ||
+ | method = 'GET' | ||
+ | param = {'id':'cmp-a001-01-00000000#######', 'fields': '["cpc","ctr"]', 'timeRange':'{"since":"2019-04-20","until":"2019-04-22"}'} | ||
+ | r = requests.get(BASE_URL + uri, params=param, headers=get_header(method, uri, API_KEY, SECRET_KEY, CUSTOMER_ID)) | ||
+ | print(r.url) | ||
+ | print("response status_code = {}".format(r.status_code)) | ||
+ | print("response body = {}".format(r.json())) | ||
+ | </code> | ||
* [[https://github.com/naver/searchad-apidoc/issues/144|Master report, stat report 차이]] | * [[https://github.com/naver/searchad-apidoc/issues/144|Master report, stat report 차이]] | ||
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* Form 에서 연락처 정규식 검사하기 ([[https://thereclub.tistory.com/3|참고]]) | * Form 에서 연락처 정규식 검사하기 ([[https://thereclub.tistory.com/3|참고]]) | ||
- | + | * Pardot에서는 메일만 체크하고, 연락처는 검사하지 않음 | |
- | * Pardot에서는 메일만 체크하고, 연락처는 검사하지 않음 | + | <code javascript> |
- | + | $(".submit").click(function () { | |
- | javascript> $(".submit").click(function () { p = $("#552572_77313pi_552572_77313")[0].value; // form의 연락처 input의 id/class 이름 p = p.split('-').join(''); var regPhone = /^((01[1|6|7|8|9])[1-9]+[0-9]{6,7})|(010[1-9][0-9]{7})$/; if( !regPhone.test(p) ) { alert("쿠폰 발송을 위해 정확한 '휴대폰' 번호가 필요합니다"); return false; // click 이벤트 전달을 중지함 } }); | + | p = $("#552572_77313pi_552572_77313")[0].value; |
+ | // form의 연락처 input의 id/class 이름 | ||
+ | p = p.split('-').join(''); | ||
+ | var regPhone = /^((01[1|6|7|8|9])[1-9]+[0-9]{6,7})|(010[1-9][0-9]{7})$/; | ||
+ | if( !regPhone.test(p) ) { | ||
+ | alert("쿠폰 발송을 위해 정확한 '휴대폰' 번호가 필요합니다"); | ||
+ | return false; // click 이벤트 전달을 중지함 | ||
+ | } | ||
+ | }); | ||
+ | </code> | ||
==== Google Adsense ==== | ==== Google Adsense ==== | ||
* 크기 제한하기 https://support.google.com/adsense/answer/9183363 | * 크기 제한하기 https://support.google.com/adsense/answer/9183363 |